The Book

To excel in an ever-changing market you need a clear vision, the ability to be found by your customers and the ability to filter the methods of the moment.

«An invitation to seize the opportunities of the digital market, focusing on what relevance makes more sense, leaving aside pre-packaged tactics and formulas.»
Alberto Mattiello (Professor of Digital Marketing at Bocconi University)

We have talked about it also on Corriere della Sera, Affari & Finanza, at the lab Forum...