Web marketing strategy for the B2B education sector

+117% increase in turnover in one year

Reconsulting is a B2B training and business consulting company, accredited by the Lombardy region for the development of training courses, established in the territory and with over 10 years of experience.

RESULTS

The web marketing strategy for the B2B training sector implemented for Reconsulting, which included SEO&SEM activities, recorded excellent results. In a year:

+59% of organic traffic
+50 quality keywords in 1 page
+43% of conversions
+117% of turnover

* Data 2018 vs 2019

THE
SATISFACTION
OF THE COSTUMER

LUCA RE
Marketing responsable

“Cdweb has done the restyling of our site and follows the indexing and management Adwords.

The partnership with them has lasted for some time and is based on three fundamental aspects: professionalism, results and trust;

Cdweb never promised us miracles, but concrete results that are punctually arrived.”

THE CHALLENGE

In the field of B2B training companies the competition is always very high, especially in the area of Milan where our customer has decided to position itself; for this reason the web marketing strategy identified for Reconsulting has been designed with the fundamental goal of distinguishing itself on the market and affirm the company to differentiate it from competitors.

We aimed to improve brand awareness and visibility online with a restyling of the site, optimized with the aim of increasing conversions, and secondly, a targeted SEO strategy for organic positioning has been designed, thus encouraging lead generation and increased qualified traffic on the site.

THE PROJECT

– GOOGLE ADS LEAD GENERATION
– SEO
– DEVELOPMENT Web design and Landing Pages

The web marketing strategy for the training sector developed by Cdweb for Reconsulting has moved in three directions:

– optimization of the website to improve its positioning on search engines where the best keywords of the sector have been analysed and selected on the basis of the services offered (SEO activities);

– web design dedicated to the development and restyling of the site to make it responsive and mobile friendly, but above all to optimize it with a view to improving conversions;

– creation of lead-focused AdWords Campaigns, linked to Landing Pages created by Cdweb and linked to fixed objectives to increase the number of contacts and enrolments to courses (SEM activities).