How to define a unique value proposition
in Italy and abroad
Hotmixpro is a company that manufactures multifunction machines, kitchen robots and accessories for professional catering: a solution of excellence for Italian cuisine.
The idea is to simplify and make more effective the work of chefs by providing one of the most advanced solutions on the market.
RESULTS
The strategy designed for hotmixpro has allowed to define a unique value proposal (UVP) effective in Italy and abroad. But not only that, thanks to the inclusion of new messages in the website it has been possible to increase the trust of users towards the company, as well as the acquisition of new customers in Italy and abroad in the catering sector, such as food companies, canteens and restaurants.
All this has been useful to the positioning on the front page for the main keywords of the sector which has been accompanied by an SEO strategy.
THE
SATISFACTION
OF THE COSTUMER
Filippo Bazzani
Corporate Chef of HotmixPRO
“There was a situation of continuous exchange and the opportunity to interact with professionals who were able to advise us on the best way to proceed.
If you are a marketing manager and need to find a new space within your sales channel my suggestion is to rely on Cdweb because it has been able to meet our needs for positioning.
Absolutely recommended!“
THE CHALLENGE
The greatest difficulty encountered in positioning on Google and in defining a unique proposal of effective value for hotmixpro was having to manage a B2B target with typical features of the B2C one.
For this reason, the challenge was to organize the contents of the website and the messages in such a way as to increase brand awareness and position the company as Italian excellence.
THE PROJECT
1. COMPETITORS ANALYSIS & KEYWORD STRATEGY
At the basis of all our strategies, including digital marketing, there is always a detailed analysis of the competition, which allows us to understand the strengths and weaknesses of companies on the market.
At the same time, we have compiled a list of high traffic keywords with conversion potential so you can place the company’s website on the front page and generate contacts.
2. SEO OPTIMIZATION
The purely operational part of the project has provided for an optimization of the contents of the site in order to allow a fast positioning on the front page on the agreed keywords and identified in the keyword strategy.
3. CRO OPTIMIZATION
Our digital strategies would not be complete without a CRO optimization of the site, because it is not only important to bring traffic, but also transform new users into potential customers.
We have improved the messages and content of the site in order to position hotmixpro as an Italian excellence and convey the unique value proposition effectively.
4. SINGLE VALUE PROPOSAL DEFINITION
Together with the activities listed above, we have defined a UVP together with the customer: a unique proposal of strong and effective value to be able to communicate to Italian and foreign users.
We thought about the positioning of hotmixpro as Italian excellence in the design and distribution of professional, innovative and technologically advanced kitchen robots.
Are you a B2B company that wants to position itself on the market and on Google?
Tell us your challenges, we’ll find out if we can help you.
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